klal center

Diving into the hidden corners of Jerusalem with the Klal center project.

Built in 1972, this forgotten commercial building sits frozen in time, housing the city's less-talked-about businesses - sex shops, video stores with private booths, and other spots that don't quite fit Jerusalem's public image.

I created a new logo, poster, and motion invitation for an imaginary event, all designed to amplify the center's inherent strangeness. My goal was to craft an uncanny atmosphere, bringing the building's lurking darkness to the surface through visual design.

Also put together a photo booklet capturing the center's eerie vibe. It's my way of documenting a slice of Jerusalem that most people pretend doesn't exist.

This project uses design to illuminate the unsettling undercurrents of urban spaces, turning the overlooked into something impossible to ignore.